Architectural Wall Systems: EngineerTRUE™
Architectural Wall Systems (AWSI) specializes in high-performance unitized curtain walls, focusing on technical mastery and complex engineering to define North American skylines. The AWSI team partnered with Midwest Studios to modernize their identity and better communicate their sophisticated design-assist approach.
We developed a comprehensive brand architecture centered around a new core philosophy: EngineerTRUE™. This proprietary narrative highlights AWSI’s commitment to integrity, efficiency, and precision, moving the brand from a standard contractor to an industry gold standard. Across the AWSI brand library, we built a suite of multi-dimensional assets including:
- Visual Identity: A modernized logo system and visual direction that reflects structural stability
- Motion & Video: Custom animations and high-fidelity video showcasing the fabrication and engineering process
- Digital PIVOT Hub: A technical resource center designed to provide architects and GCs with deep-dive data and design-assist insights
- Print Collateral: Premium project lookbooks and technical brochures to support high-level business development
We overhauled the AWSI digital presence with a new website that mirrors the precision of their work. By converting complex engineering concepts into a compelling narrative and integrating 2D materials into CG, we created a digital portfolio that acts as a high-value utility for the AEC industry.
Date:
March 12, 2026