AgriGold: Digital Evolution for High-Performance Farming
AgriGold has been a cornerstone of the American seed industry, known for its elite corn and soybean genetics. Built on a foundation of acre-by-acre results, AgriGold helps growers through deep agronomic knowledge and high-performance products. AgriGold partnered with Midwest Studios to evolve their visual identity and create an integrated, tech-forward experience for the modern farmer.
We refreshed the AgriGold brand to better reflect its status as a data-driven partner in the field. Bridging the gap between traditional agricultural values and modern digital tools, we defined an impactful brand narrative. Complete with a comprehensive suite of assets designed for impact at every level of the sales cycle:
- Interactive Digital App: We designed and developed a custom mobile application that puts real-time data and product selection tools directly in the hands of growers and dealers.
- Motion & Video: High-production video content and technical infographics that simplify complex genetic traits into digestible, persuasive stories.
- Refreshed Web Design: A sleek, user-centric website architecture that streamlines product discovery and local agronomy insights.
- Packaging & Print: Modernized seed packaging and premium print collateral that stand out in the warehouse and on the desk.
By aligning AgriGold’s visual presence with its superior field performance, we ensured the brand remains as resilient and innovative as the seed they produce.
Date:
March 12, 2026